Only Relevant Advertising Enquiries Please!

We don't accept all advertising. Why? Advertising in general annoys most people. It is an unavoidable evil of any medium from Radio and TV to email newsletters. The RELEVANCE of the advertising is critical for us. People reading our newsletter generally don't mind seeing ads that they are interested in.
Note: Amazon's adletters send me information on products that I am interested in and are a good example of where the industry should be heading. Advertising is here to stay, relevance for the user is the key.


Why Advertise with SSW?

With a large volume of web traffic and over 30,000 unique visits each month to SSW's website, advertising with us ensures a great opportunity for your business to reach a targeted audience of IT professionals.

SSW offers a variety of advertising opportunities for you to grow your business, targeting IT and business decision-makers and the developers.

Reasons to advertise with SSW include:

  • We have a highly targeted audience base to enable you to target specifically.
    Our     rapidly growing audience consists of IT professionals: including IT Managers, Technical Consultants, Attendees of the .NET User Group and previous Technical conferences and events, Managing Directors of SME's and Technical Line Managers in Multinationals
  • We provide a large reach of audience - a membership of both local and international members enable you to reach a wide geographic audience with your message
  • Our readers are loyal and our response rate is high - the typical response rate is between 0.8 to 1%, ask our past advertise and you will find SSW is __
  • We are open to new and creative ways to you reach your target market. If you have special requirements you would like to discuss, please contact us

SSW Statistics*-We have great Google juice

Alexa currently ranks SSW's website 98,933 out of hundreds of millions of sites. Look at Alexa's web site You are going to a site outside of SSW to see more statistics about our website. (As of January 2007)

  1. Number 1 on Google for Database Consultants Sydney You are going to a site outside of SSW.

  2. Number 1 on Google for Access Consultants Sydney You are going to a site outside of SSW

  3. Number 1 on Google for Consultants Sydney You are going to a site outside of SSW

  4. Number 1 on Google for .NET User Group Sydney You are going to a site outside of SSW.

  5. Number 1 on Google for .NET User Group You are going to a site outside of SSW.

  6. Number 1 on Google for .NET Consultants Sydney You are going to a site outside of SSW

  7. Number 1 on Google for .NET Consultants You are going to a site outside of SSW

  8. Number 2 on Google for SharePoint 2007 Sydney You are going to a site outside of SSW

  9. Number 3 on Google for SQL Server Sydney You are going to a site outside of SSW

  10. Number 1 on Google for Sydney Software .NET You are going to a site outside of SSW

  11. Number 1 on Google for Virtual Earth Sydney You are going to a site outside of SSW
Most popular pages Figure 1: Google Search for Database Consultants Sydney
22 Jan 07

Total hits per month
Figure 2: Google Search for .NET User Group Sydney
22 Jan 07

NOTE:
* There statistics were valid as of Feb 2008 (obviously Google has hemorrhoids every now and then).

Monthly Newsletter (SSW Update)

The SSW Update goes out monthly to a dedicated audience of IT professionals. Our database consists of IT Managers, Technical Consultants, attendees of the .NET User Group and previous Technical conferences and events, Managing Directors of SME's and Technical Line Managers in Multinationals. Currently our Newsletter circulation is over 22000 email recipients world wide.

The SSW Update provides information on the latest technologies from Microsoft, hot tips for developers and news and advice on database development methodology and practice.

"Your newsletter gets read with the office door shut and the phone off the hook. I look forward to the next installment!"
Geoff King, Sydney

There are two available options for advertising on SSW Newsletter:

'SSW Newsletter Standard'
Text Advertisement (100 words max)      $2300 (USD) **
       

example of SSW Newsletter Standard
Figure:  An email blast get your message out real quick 		'SSW Newsletter Premium'
Banner Advertisement (468 x 60 pixel)    $3500 (USD) **
    

example of SSW Newsletter Premium
Figure:  An email blast get your message out real quick

Creative Specs

Examples of previous SSW Newsletter.

Please contact SSW for current prices and subscription figures.

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SSW Online Advertising

www.ssw.com.au is a constantly updated site, frequently visited by a wide variety of people involved in IT, especially Microsoft technologies.

In addition we have a large volume of web traffic and get approximately 30 000 visits a month.

SSW offers run-of-site online advertising with banners on the home page and feature pages.

"SSW Banner Advertisement"  468 x 60 pixel $2000 (USD)** per month
Approximately 30 000 visits a month



Figure:  A banner on our website is a great way to advertise.

Please contact SSW to book your advertising.

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Direct Marketing

SSW offers the following options to target members:

'SSW Direct Mail' Your material sent by post to a targeted database $500 (USD)** per 100 recipients
'SSW Direct Fax' Your messages sent by fax to a targeted database $300 (USD)** per 100 recipients
'SSW Telemarketing' Professional call centre to gather leads from our database $400 (USD)** per day

All contact is made by SSW representing SSW on behalf of your services or product.
Please contact SSW to see how we can help you.

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Sponsorship of Events

SSW hosts the following events for members, which have the opportunity to be sponsored:

'SSW .NET User Group' Once a month meeting for developers of the Microsoft platform held at Microsoft Australia in Sydney. $400 (USD)** per event
Average attendance 50 people
'SSW Tech Breakfasts' Monthly 3 hour breakfasts focusing on particular technology issues for Microsoft developers and Managers. Includes free delegate attendance. $250 (USD)** per event
Average attendance 7 people

At these events, you have the opportunity to promote your company in the following ways:

  • Posters
  • Handouts - brochures, flyers, promotional items eg. pens, mouse mats

Please contact SSW to see how we can help you.

** SSW is proudly an Australian company. However the majority of our products are sold to overseas customers and so product prices on this website are in US Dollars. For our Australian customers, you will be invoiced at current exchange rates and GST of 10% will be charged. Note: Consulting, Web Hosting and Training services are listed in Australian dollars and exclude GST.

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Acknowledgments

Adam Cogan