Do you know how Google ranks pages?

What makes Google so successful? The answer to that is Google's top secret Page Rank Algorithm. We don't know much about how the Page Rank Algorithm works today but what we do know is how it looked when it was first conceived as a university paper called The Anatomy of Large-Scale Hyper textual Web Search Engine.

The basic premise of the Page algorithm is:

When I link to your page, I'm casting a vote that your page is good and the more links (votes) that are received the better the page is.

This statement alone sent shockwaves through the webmaster community and sent many webmasters on a endless quest for links. What many forgot was that the Page Rank Algorithm only comes into play as the last discriminating factor when calculating search results. In other words here's the things Google looks for before it calculates Page Rank:

1. Finds all pages matching the keywords of the search.
2. Rank accordingly using "on the page" factors (proximity between words, frequency, repetition etc)
3. Calculate the relevancy of the inbound anchor text.

So looking for people to link to your site will only become important if you've got the first three discriminating factors nailed.

More on Rules to Better Google Rankings

Cheers until next time, Adam
SSW Chief Architect and Microsoft Regional Director, Australia

Got a comment for Adam? 6164616d636f67616e407373772e636f6d2e6175

Microsoft Access - Upgrading & Migrating to SQL Server & .NET

Los Angeles: Thursday 22nd & Friday 23rd September 2005

Seattle: Monday 3rd & Tuesday 4th October 2005

Dallas: Thursday 6th & Friday 7th October 2005

New York: Monday 10th & Tuesday 11th October 2005

 
The Goal: To convert an Access application to .NET Windows Forms and Reporting Services powered by a SQL Server database.

The entire process of converting from Access to an enterprise level solution will be covered in two days, using a modified version of Northwind as an example.

This event will be hosted by Adam Cogan, Microsoft Regional Director and Chief Architect for SSW.

Contact: 696e666f72407373772e636f6d2e6175

 

Microsoft Access - Upgrading & Migrating to SQL Server & .NET

London: Thursday 13th & Friday 14th October 2005

The Goal: To convert an Access application to .NET Windows Forms and Reporting Services powered by a SQL Server database.

The entire process of converting from Access to an enterprise level solution will be covered in two days, using a modified version of Northwind as an example.

This event will be hosted by Adam Cogan, Microsoft Regional Director and Chief Architect for SSW.

Contact: 696e666f72407373772e636f6d2e6175
 

VSLive! , the premier event for developers working in Visual Studio.NET, returns to Sydney for the first time in three years.

Learn the latest and greatest tips, tricks, and techniques on VB, ASP.NET, C#, SQL Server, VS 2005, and much more from renowned IT practitioners and experts in the industry.

Register for the Gold Passport before 21 September and your registration will include full versions of both releases of Visual Studio 2005 Professional Edition and SQL Server Standard Edition (no expiration locks). Plus save up to $350 AUD with Super Early Bird Discounts. Use priority code: VSSSW.