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SSW's Beijing office is gearing up for the
mid-autumn festival. The mid-autumn festival
is most famous for its dense savoury
mooncakes, and is sometimes called the
mooncake festival.
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The full moon is traditionally a symbol for
reunion, tuanyuan, as yuan means
round. Chinese people celebrate by coming
together as families to eat, drink and be
merry. The festival occurs on the 15th day
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of the 8th lunar month - landing in September most years.
This year it lands on Sunday 27th September.
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One of the things we are celebrating this year is
SSW Link Auditor, a web app that allows you to
verify that your website
is free of broken links. Like most other great
applications, it used to be available only to the
English-speaking market.
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Thankfully, this has all changed. We followed our own
process of "Chinafying" to make it available for everyone
in China to utilise.
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What does it mean to "Chinafy" a website or application?
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In short, it is localizing your applications specifically
for the Chinese market. You too can have your application
converted using SSW's service based out of our Beijing
office.
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Translating a site into Chinese is only one aspect, there
are many other critical steps required to make your
applications really usable by Chinese users and moreover,
to promote them in the Chinese market.
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Why Chinafy?
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China is a major presence on the global market, with its
growth in economy and cultural influence. The China
software market is continuously growing. If you have a
successful application, and would like to expand it into
China to take advantage of this noteworthy market, you
will need to "Chinafy" it before you bring it here.
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Greetings from SSW Beijing Office
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SSW was founded in Australia more than 20 years ago, and
has had an office in Beijing, China for almost 10 years.
Working both on local projects and offshore projects, we
have a
wealth of experience doing some of the largest
projects
around. SSW Beijing has established strength in technique,
local marketing, and communication with multinational
clients. It plays an important role in Chinafy projects,
providing consultancy in local knowledge and practice.
With the SSW Beijing office working together with the SSW
Australian team, we love assisting clients in tackling the
trickiest parts of bringing English-based apps to the
China market.
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