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Do you have an Endomarketing (Internal Marketing) strategy in your company?

Last updated by Jerwin Parker on 03 Feb 2021 11:12 pm (6 months ago) See History

Endomarketing (also known as Internal Marketing) is one of the most effective strategies to reduce your employee turnover rate and attract new highly qualified professionals to your company.

This strategy is mainly directed at creating an image of a great workplace and making people feel like their current position is a dream job. The prefix ‘endo’ comes from the Greek meaning "inside," therefore Endomarketing in a business environment is targeted at your employees.

You can also call this Internal Marketing, as it seeks to improve the image of the company among its employees, culminating in a motivated team and reduced turnover.

Many companies invest a lot of time, resources and money to attract and retain customers, but sometimes they completely forget about their own workers . After implementing a new successful strategy for your internal marketing, you should see a lift in your team’s perception of the company and they will begin to see the company in a more human and charismatic way; often developing a feeling of "adoration" for the business.

Richard Branson once said: " If you take care of your employees, they will take care of the clients," and this is another reason why you should start taking care of your team in a more hands-on way.

The main benefits of this strategy are:

It generates greater motivation for your employees and at the same time make your team to feel more connected with the business brand

Your company will attract more qualified professionals.

Your clients will be well assisted by your happy team.

Rotation of workers will decrease as you increase their satisfaction and commitment to the organization will increase at the same rate

It also improves workers’ mental health and quality of life which, in the long term, will reduce the number of casualties in the company

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Good Example – Figure: Celebrate special dates with your team!

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Jerwin Parker RobertoJerwin Parker Roberto

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