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Do you know that it's bad to win the fight, but lose the customer?

Last updated by Florent Dezettre on 16 Apr 2018 01:34 am (about 3 years ago) See History

The impulse to win an argument and prove that you are right can be a strong driving force, but it's important not to let it take priority over keeping a good client. 

If the client is unhappy or upset, it's more important to show empathy and demonstrate that you understand your client's point of view, as it is more likely to win you future work.

Make sure you start a reply to an angry client with something like "I understand your frustration, and I think I can stop this happening again".

At this point in time, you want to aim for a compromise, where each party meets the other somewhere in the middle.

Adam CoganAdam Cogan

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