Do you re-purpose your pillar content for social media?
You spend a lot of time and money creating great video content, so you need to make sure that you get the most out of your time and money.
Content creation wizard Gary V (Vaynerchuk) has shared a great model for this on his blog called the 'reverse pyramid' where you start with a video, that you are able to repurpose into dozens of smaller pieces of content, contextual to the platforms that you distribute them to.
This could take many different forms — for example, if you’re not comfortable on video, you could record a podcast. You might even film yourself recording the podcast so you could have a video out of it as well. And from that video or audio clip, you can create content for Instagram, Twitter, Facebook, LinkedIn, and more.
You can find an explanation of the Gary V Content Model at:
STEP 1: CREATE PILLAR CONTENT
This is the content that will be used to create all other types of content. They include:
- Educational Video
- Daily Vlog
Video: An example of a smaller video you can be used to drive traffic to your YouTube Channel
- Create a Quotable Card with a great background image:
create a version of the video for Facebook, Twitter, LinkedIn and Instagram
Figure: Good example, create a version of the video for Facebook, Twitter, LinkedIn, and Instagram
Create a Giphy with one of the main points and a moving background video from the pillar content
- write the copy for the update 4. Create a blog post from the audio
- use Trint.com.to transcribe the video file and re-write the transcript as a blog post
- Post the blog post to Medium.com, LinkedIn Articles, and your blog
STEP 4: DISTRIBUTE CONTENT
At 12:00pm you should post your pillar content on all platforms. At 12:01 pm you should post all your micro-content.
Remember the micro-content should promote your pillar content.
You should also publish the blog post. You will republish the blog post on other websites in 2 weeks in Step 6
STEP 5: MONITOR COMMENTS AND REPLY TO ALL
You must reply to all comments and use these comments to find out what content should be created next.
STEP 6: EMAIL THE BEST VIDEO TO LIST
At the end of the week, you will email the best video out to your list with a listing of the other videos.
STEP 7: PUBLISH BLOG POST
You need to wait 2 weeks before republishing the blog post to other platforms so Google knows that your website is the source of the blog post.
The sites you will republish to are:
- Medium - Using the WordPress publishing tool
- LinkedIn Articles