Rules

Secret ingredients to quality software

Do you use relevant words on your links?

Last updated by Brady Stroud [SSW] on 22 Sep 2021 12:49 am (2 months ago) See History

We know that the way your inbound links are worded does make a difference, they play an important factor when Google searches are made by search engine users.

Having these relevant words on links also gives a more friendly experience to the users.

For example, if a website had millions of inbound links that described it as "Movies for Free", when someone searches for "free movies" on Google, it would point to the,.

So what does this mean? All those links that are pointing to pages on your website displayed as 'More', 'Link', 'This' or 'Click Here' aren't doing you any favors when it comes to increasing your Google rankings.

"For tips and tricks to increase your Google Ranking click here"

Figure: Bad Example #1 - Link does not increase your rankings

"Link for tips and tricks to increase your Google Ranking"

Figure: Bad Example #2 - Link does not increase your rankings

"For tips and tricks to increase your Google Ranking read this"

Figure: Bad Example #3 - Link does not increase your rankings

"For tips and tricks to increase your Google Ranking go to https://www.ssw.com.au/rules/rules-to-better-google-rankings"

Figure: Bad Example #4 - Link is the whole URL

"For tips and tricks to increase your Google Rankings go to our Rules to Better Google Rankings"

Figure: Good Example - Descriptive link

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