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Acquire more clients using PPC campaigns



Pay Per Click (Search Engine Marketing) advertising has come a long way in the last few years. Businesses are now able to target their prospects based on their interests and actions on social media platforms like Facebook, Instagram, LinkedIn, and Twitter. LinkedIn allows you to quickly put your message in front of professionals and even target them using their job roles or industry, for example. Twitter will let you target lookalike profiles of people who follow a digital influencer, specific keywords, or conversation topics that they are interested in. Each platform will allow you to action and perform different strategies that your business might require.
Google Ads is still going strong and is still the powerhouse of Pay Per Click advertising, but many companies are getting a much better return on investment from Facebook or Instagram Ads. It all depends on what you sell, your strategy and your brand power. We have been able to pay for leads from our target audience for as little as $1.25 per lead.

How successful are your campaigns?

If your campaigns are successful, you should be able to answer the following questions:
  1. 1.Are you getting a good Return On Investment from your Pay Per Click advertising?
  2. 2.Are you using the data collected by the platforms to optimise your campaigns to increase conversions?
  3. 3.Are you driving your cost per lead down every time you optimise your campaigns?
  4. 4.Do you know how much it costs to get a lead from your Pay Per Click advertising campaign?

How we can help?

SSW can complete a review of all your Pay Per Click + SEO campaigns and an SSW PPC/SEO expert can help you with the below platforms:


Facebook Ads


Instagram Ads


Twitter Ads


LinkedIn Ads


Google Ads

(former Google Adwords)


Microsoft Ads

(former Bing Ads)

What we will do with your SEM campaigns?

  • Review the setup of your PPC campaigns on the above platforms
  • Review your ad copywriting, keywords and images and if it suits your target audience/branding persona
  • Review your campaign structure and ensure you are using the best approach to capturing leads
  • Suggest changes to be made to increase your conversions and lower the cost per click
  • Review of your SEO (Search Engine Optimization) strategy on your website
  • Set up your Google Analytics to provide better insights & reports for your SEM and SEO campaigns to help you with further optimisation in the future

It was a pleasure to have you in the office again.

I continue to be impressed by the quality of work and advice you provide.

Mark Pigram
Contracts Online

We have dealt with several people at SSW from a network tech helping us with a domain issue, to a couple of graphic designers and several programmers and they have ALL been first rate.

Peter Dimaridis
Auction Plus

... out of all the developers I have used in the past [SSW] provide the most complete solutions and best outcomes.

Thanks for your attention to detail once again.

Peter McCurdy
PDS

or call us on +61 2 9953 3000

Why should you choose SSW?

SSW's Consulting Services have delivered best of breed Microsoft solutions for more than 1,000 clients in 15 countries. With 40+ consultants in five countries, SSW's developers are some of the best in the business. We have many Microsoft Certifications, three MVPs, and a Microsoft Regional Director.

Companies we have worked with

SSW Clients
SSW Clients
SSW Clients

Talk to us about your SEM campaigns

Jump on a call with one of our Account Managers to discuss how we can help you.

or call us on +61 2 9953 3000