Pay Per Click advertising has come a long way in the last few years. Businesses are now able to target their prospects based on their interests and actions on social media platforms like Facebook and Twitter. LinkedIn allows you to quickly put your message in front of professionals and even target them by their job roles.
Google AdWords is still going strong and is still the powerhouse of Pay Per Click advertising but many companies are getting a much better return on investment from Facebook Ads. We have been able to pay for leads from our target audience for as little as $1.25 per lead.
How healthy are your campaigns?
If you campaigns are healthy, you should be able to get the answers to the following questions.
- Are you getting a Return On Investment from your Pay Per Click advertising?
- Are you using the data collected by the platforms to optimise your campaigns to increase conversions?
- Are you driving your cost per lead down every time you run your campaigns?
- Do you know how much it costs to make a sale in your business when the lead comes from Pay Per Click advertising?
How we can help
SSW can complete a review of all your Pay Per Click campaigns including:
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Google AdWords, and
- Bing Ads
Over 2 hours an SSW PPC expert will:
- Review the setup of your PPC campaigns on the above platforms
- Review your ad copy and images
- Review your campaign structure and ensure you are using the best approach to capturing leads
- Suggest changes to be made to increase your conversions and lower the cost per click
We have consultants available in all Australian capital cities including Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra.