SSW Update - Do you know how Google ranks pages?
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G'Day Developers!

What makes Google so successful? The answer to that is Google's Page Rank Algorithm. You can read about the early days of the page rank algorithm here: The Anatomy of a Large-Scale Hypertextual Web Search Engine.

The actual Page Rank algorithm has also looked like this: PR(U) = (1-d) + d * sumV(PR(V)/N(V)). Here PR = Page Rank, U is the page we're looking at, d is a constant damping factor and V is a page that links to our page.

The basic premise that comes from this algorithm is:
When I link to your page, I'm casting a vote that your page is good and the more links (votes) that are received the better the page is.

This statement alone sent shockwaves through the webmaster community and sent many webmasters on a endless quest for links. All pages begin with an equal page rank, which is then moved around based on the internal and external links to and from that page.

It's important not to forget that Page Rank is not the only factor involved in a search. Essentially Google completes certain steps when you perform a search. See the steps that Google take.

Even though Google rankings can seem boring or unnecessary, they are important to keep on top of. At the next Sydney .NET User Group, I will show you a tool SSW uses to help us and our clients keep Google under wraps.

Cheers until next time, Adam
SSW Chief Architect and Microsoft Regional Director, Australia 

Got a comment for Adam? 6164616d636f67616e407373772e636f6d2e6175

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User Group

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Sydney .NET User Group
Wednesday 20th February 2008
5:45pm - 9:00pm
Microsoft, Sydney

Windows Workflow Foundation Part B

Adam Cogan and Mark Liu will continue on with their Windows Workflow Foundation presentation from the December User Group. They will discuss some real world scenarios, go over the architecture of the framework, and talk about some common problems people may face when adopting this new technology.

How to keep Google Rankings under Control

Adam Cogan will demonstrate a tool that SSW uses for itself and their clients that can help you achieve the Google ranking you want, and how to keep it.

Rules to Better Project Management

Cameron Shaw will give an introduction to SSW's rules for Successful Project Management which are a guide for negotiating through the challenges of software projects.

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Web-Scale Computing by Mike Culver

User Group

16 days to go!

Sydney .NET User Group
Wednesday 27th February 2008
5:45pm - 9:00pm
Microsoft, Sydney

Web-Scale Computing
By Mike Culver, Amazon

What’s possible in a post Web 2.0 world? Innovation continues at a mind-bending pace, and this presentation will showcase some thought-provoking new directions that Web Services are headed in (imagine computers programmatically calling people to perform tasks), as well as introduce a concept known as “Web Scale Computing”. The presentation will also provide an overview of Amazon Web Services, and feature a code demonstration showing how .NET developers are able to easily integrate data storage in the sky as part of an ASP.NET application.

More importantly, it’s an opportunity for an interactive discussion about what the future, shaped by Web services and Web Scale Computing, looks like.

Amazon spent over 11 years and over $2 billion developing a world-class technology and content platform that powers Amazon web sites for millions of customers. Most people think “” when they hear the word; however developers are excited to learn that there is a separate technology arm of the company, known as Amazon Web Services or AWS. Using AWS, developers can build software applications leveraging the same robust, scalable, and reliable technology that powers Amazon’s retail business. AWS has now launched ten services with open API’s for developers to build applications, with the result that over 290,000 developers have registered on Amazon’s developer site to create applications based on these services.

Mike Culver joined Amazon Web Services after almost eight years in evangelism at Microsoft, where he saw .NET move from a provocative idea to the preeminent development platform for serious development.

As an Amazon Evangelist, Mike works in the Developer Relations Group of Amazon Web Services. In that capacity he once again helps developers take advantage of cutting-edge technologies that are going to change the way we think about computer applications.

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