Rules to Better Blogging

When blogging on a large topic, you have 2 options:

• Option 1: Write a very long blog post
• Option 2: Write a series of shorter blog posts (Recommended)

To help understand why option 2 is recommended, let's break it down into pros and cons.

A blog is still a website that you want people to visit, so it’s important to consider the User Interface (UI) and the User Experience (UX).

The RSS or 'subscribe' button is a place on your blog that alow visitors to easily receive your blog's updates.

If you find yourself developing a decision process to make a choice, that process should be documented as a standard. If want to explain further how you did something to solve a specific problem, you should record that in a blog post.

Any time you find yourself writing a long email, ask yourself whether it should be recorded in rule or a blog post, rather than just in an email. This way everyone who might find it useful can see it, not just the people on the email thread.

Every time someone does a talk/records a video, it helps spread the word about your content if your video keeps getting shared.

If you have a blog, a good idea is to add a simple post to tag your new video. It gets double Google juice if you:

• Have a good description of your video on YouTube; and
• Your video is linked in a blog post using popular keywords for the content/topic you have recorded about.

Whether you are converting an email to a blog post or writing it from scratch, always invite and instruct discussion.

It is easy to think that "Content is King"; it is a well-known quote from an article by Bill Gates in 1996.  But incorrect content is not  very useful, so we think that " factual content is king".

In this age of misinformation, it is easy to get swept up in online hype and share stories/posts that everyone else seems to be sharing. This, however, can get us into trouble as it can perpetuate said misinformation and impact how a situation is viewed by the general populace.

It’s important to not only check that what you share on social media is correct, but also, that your opinions are based on fact.

If someone gives you feedback and you think it is worth incorporating into the content, you should always name them at the top of your blog post. This makes them feel good and gives your post more credibility.

Technical people need a little bit of a free leash in order to be creative. This will benefit the company they work for by demonstrating how technical your staff are, by driving more traffic to your site, and making your staff happier.