Enhance your Google Analytics reporting skills with these essential rules, covering the integration of tracking codes and the effective use of content reports to analyze trends.
Google Analytics gives you a great insight into how, when and where your website is used. If you're not using an analytics package in your website, you're flying blind when it comes to understanding how, when and where your website is used.
Understanding and taking advantage of tracking codes on URLs is very important to working out where to spend your SEO efforts and $$$.
What is the difference in these 2 URLs?
- thetrackr.com
...versus
- thetrackr.com/bravo?utm_expid=98763450-11.FrU2vkRZTECb_wLuT78JGA.1&utm_source=facebookads&utm_medium=conversions&utm_campaign=AU_English_BravoOrderSuccess4LAL_AgeTargets&utm_referrer=http%3A%2F%2Fm.facebook.com#ab_test=b
Keeping on top of your website analytics can be daunting given the vast number of reports that are available in Google Analytics.
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