Optimize your newsletter strategy with these key rules, focusing on effective subject lines and proper techniques for sending newsletters through Microsoft CRM.
There are different ways of sending newsletters using the Microsoft Dynamics CRM 2016:
- Campaigns
- Quick Campaigns
- Mail Merge on Marketing Lists
This rule will show you how to send a newsletter using the last method, the mail merge.
By default, Microsoft Dynamics CRM 2016 does not come with good functionality on inserting custom unsubscribe links to your newsletters - that's why we are going to look at how to add a custom unsubscribe link in each email.
If there's anything to be learned from spammers, they know how to get your attention. Spammers use very tabloid-based, or headline-grabbing subjects, to try and coerce you into opening that email. But don't make your email subjects tabloid-tacky, instead follow a good broadsheet paper's style of attention-grabbing lines.
Newsletters should always use absolute references to all links and images within the HTML. Relative paths don't contain the server information so external users see a broken link/image - the outside email application won't find the where the file is.