Rules to Better YouTube

In the course of your employment, you may produce a number of videos for a project, a client, and/or for your profile.

Your videos must be optimized for YouTube including in regards to the watch time (total time spent watching a YouTube video since it went live) as their algorithm pushes to increase watch time. YouTube will rank higher in a video with a higher watch time (this is not the only setting).

Having great content is important, but it’s not all. You must also consider writing a good title, description, and add relevant tags (not too many).

To keep your video content relevant and aligned with your business goals, it's crucial to revisit your marketing strategy regularly. One effective approach is to brainstorm new video topic ideas every three months based on your existing strategy. This helps ensure that your content stays fresh, targeted, and continues to engage your audience.

Choosing the right keywords will help your audience find your video. However, some keywords are very competitive (many people use them) so you need to “niche” your content as well.

Engaging and interacting with your audience is great a way to get more "activities" around your videos and channel as well as building a faithful audience.

They are a few important terms you need to know and remember when using YouTube to make sure your content will "fit" the site better.

Thumbnails are a great way of telling your (potential) viewers what your video is about and why they should watch it. It is therefore important that these stand out from the others.