Do you use AI for UX?

Leveraging AI tools across different stages of the UX process can speed up decision-making and free up time for critical thinking and creative problem solving.

Here are some common (and powerful) ways to use AI across the entire UX lifecycle:

UX research

AI can analyze data faster and surface patterns that might take hours (or days) to uncover manually.

• Dovetail – Automatically generates highlights, clusters insights, and summarises findings from interviews, surveys, and usability tests using AI
• UserTesting – Uses AI to analyse user video sessions, surfacing key patterns, pain points, and actionable insights with minimal manual effort
• Maze – AI-enhanced usability testing tool that provides instant reports and auto-summarised insights from user interactions and feedback

Ideation & prototyping

Quickly move from idea to UI with tools that generate design assets or entire screens from simple inputs.

• Magician (Figma plugin) – An AI-powered design assistant in Figma that helps generate copy, icons, and design ideas from text prompts
• UIzard – Transforms hand-drawn sketches or text descriptions into functional wireframes and high-fidelity UI mockups
• Stitch (formerly Galileo) – Converts natural language prompts into clean, production-quality UI mockups
• v0 – Translates natural language prompts into fully functional React + Tailwind components, allowing designers and developers to instantly generate editable, production-ready UIs

Content design

AI helps create consistent and clear copyfaster.

• Writer – An enterprise-grade AI writing assistant that ensures consistent UX copy across products by enforcing style guides, improving readability, and adapting to your brand voice
• ChatGPT / Claude – Great for writing microcopy, generating ideas, summarising research findings, and drafting early content – all from simple prompts

Accessibility & QA

Catch compliance issues early with AI-powered checkers.

• Stark (Figma plugin) – An accessibility checker for Figma, Sketch, and web that uses AI to detect colour contrast issues, missing alt text, and WCAG compliance gaps

✅ Best practices when using AI for UX

• Validate output – AI can hallucinate. Always review and test anything before going live
• Use as a collaborator, not a crutch – AI should support your creativity, not replace your judgment
• Prompt wisely – The better your input, the better the output. Be specific and provide context
• Respect privacy – Avoid feeding sensitive data into AI tools that don't guarantee security

AI won't replace good UX. But used properly, it can dramatically increase your output and quality. Think of it as an intelligent assistant that's always ready to help – just don't hand it the steering wheel.