The Bcc field allows you to send an email to recipients without revealing their addresses to others. It is commonly used to protect privacy and limit unnecessary replies.
When you send bulk emails, use the Bcc field instead of the To field.
❌ Figure: Bad example - Send bulk email via 'To' field
✅ Figure: Good example - Send bulk email via 'Bcc' field
You can also use Bcc to avoid unwanted “Reply All” responses. Be transparent and state the reason clearly at the top of the email.
(BCCing SSWAll to avoid any accidental Reply Alls)
{{ EMAIL CONTENT }}
✅ Figure: Good example - When recipients are Bcc’d and the reason is clearly explained at the top of the email