Do you have a Cheat Sheet for Google Ads?

Here’s a little thing to keep in mind, as Google Ads has a limitation in characters. The Ads character limits are as follows:

• Headline 1 – 30 Character Maximum
• Headline 2 – 30 Character Maximum
• Description Line – 90 Character Maximum
• Display URL – 35 Character Maximum
• Final URL – 1024 Character Maximum

Main Key metrics to follow (depending on your strategy):

• CPC
• CPA
• CTR
• Average position