It is important for us to contact the media from time to time as they are the people who can get our products and services out to the world easily. It is a good way to advertise products and get more people organically on board.
When you find a media contact you think is appropriate to contact, add them to CRM then tag them as “MEDIAJ - Media - Journalist” or equivalent.
Then send an email like this:
Hi {{ NAME }},
My name is Adam Cogan and I just checked out your site {{ THEIR WEBSITE LINK }}
I read your column on {{ TOPIC }} and thought you might be interested in learning about SSW's {{ PRODUCT/SERVICE }}, which {{ BRIEF DESCRIPTION OF PRODUCT/SERVICE }} .
More than happy to give you a free copy and more information.
Please reply to this email if you're interested.
Thanks,
Adam Cogan
ssw.com.au