Do you have a Schema code on your website?

Last updated by Ulyssesmaclaren about 5 years ago.See history

Schema is Microdata that helps a search engine read and serve your custom content. The schema markup is in the HTML code of your site. If you’ve ever used rich snippets, you’ll understand exactly what schema is all about.

When a search engines crawls through your website and find this data, it formats it neatly into a rich snippet that gets displayed in the search results. For example, in a rating rich snippet for a recipe, you'll see a group of stars representing a rating that appears under a websites page title. The number of reviews also shows up beside the stars and the overall rating number. This is just one type of schema; there are many more to explore. provides a list of the most common types of schema markup. You can visit the Organization of Schemas page to see this list. Check out the types that are best suited to your business.

choc cake

Figure: Good example. Result from a Google Search of “Chocolate cake.” Not only is it showing you a link to the website, but the Schema Code is showing a small picture of the cake (yum), the ranking in the form of stars, some of the ingredients and the calories, all before you have clicked on any links.

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