Once you discover a pain point that resonates with your perfect prospect, you should use this pain point across all of
your marketing campaigns.
Here are some good ideas on how to use it:
On your homepage header
As a Facebook, Instagram, Twitter or LinkedIn ad
As an e-book, you can give away on your website
As a video, you can put on YouTube, Facebook and Instagram
As a blog post
As a newsletter
As a google ads headline
As a topic for your next event e.g. webinar
As a podcast topic
As one email in an automated email marketing sequence