If you have a date for any event appearing on your website, you should make it as easy as possible for the user to add it to their Outlook calendar. This is why we use ICS links for all dates on our site.
Next User Group Meeting:
Wednesday, 15 February 2027 5:45 PM
❌ Figure: Bad example - User cannot add a reminder
✅ Figure: Good example - User can click and add a reminder
By clicking the calendar link, users can easily add the event to their own calendars.
You have 2 options: VCS and ICS. Both let you add appointments to your calendar.
ICS is recommended because it allows calendar information to be shared across different applications and operating systems, including Microsoft Outlook, Mozilla Calendar, and Apple Calendar. It offers broader interoperability than the older VCS format.
Use icons or emojis (📅) to give users a proper idea about the file. Users can quickly get the idea by just looking at the icon.