Rules

Secret ingredients to quality software

Edit
Info

Do you make sure every customers' (and prospects') email is in your company database?

Last updated by Ulysses Maclaren on 23 Dec 2014 06:03 am (over 6 years ago) See History

Most companies keep all their customers' (and prospects') contact information in a database (e.g. CRM, SQL Server, Access, Oracle). This allows all staff to easily locate contact details about a particular person. So when you get an email, make sure you check that email address and it is in the company database.

We have a program called SSW LookOut! for Outlook to check for this rule.

StephenKoopIsNotInTheDatabase
Stephen Koop not in database
Figure: Stephen Koop needs to be put into the database
Not in database
Figure: SSW Lookout! Can also check the emails that you are sending and tell you if the email address is not in your database.

Adam CoganAdam Cogan
Cameron ShawCameron Shaw

We open source. This page is on GitHub