Secret ingredients to quality software


Do you make sure every customers' (and prospects') email is in your company database?

Last updated by Ulysses Maclaren on 23 Dec 2014 06:03 am (over 6 years ago) See History

Most companies keep all their customers' (and prospects') contact information in a database (e.g. CRM, SQL Server, Access, Oracle). This allows all staff to easily locate contact details about a particular person. So when you get an email, make sure you check that email address and it is in the company database.

We have a program called SSW LookOut! for Outlook to check for this rule.

Stephen Koop not in database
Figure: Stephen Koop needs to be put into the database
Not in database
Figure: SSW Lookout! Can also check the emails that you are sending and tell you if the email address is not in your database.

Adam CoganAdam Cogan
Cameron ShawCameron Shaw

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