Do you make sure every customers' (and prospects') email is in your company database?

Last updated by Nick Curran [SSW] 4 months ago.See history

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Most companies keep all their customers' (and prospects') contact information in a database (e.g. CRM, SQL Server, Access, Oracle). This allows all staff to easily locate contact details about a particular person. So when you get an email, make sure you check that email address and it is in the company database.

Figure: Stephen Koop needs to be put into the database

Figure: SSW Lookout! Can also check the emails that you are sending and tell you if the email address is not in your database

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