Communication - Do you respond to blogs and forums with the standard footer?
If you see something in a blog that interests you or that you disagree with, reply to it. You should not be afraid to voice your opinion and it's a great way to make a name for yourself and your company on the world wide web.
Whenever anyone in your organization responds to a blog entry or forum, they should always use the standard company footer.
This will help with branding, company recognition, and brings a sense of unity to everyone within your company when they see each other's entries.