SEO - Do you use American spelling?

Last updated by Tiago Araújo [SSW] 5 months ago.See history

This rule has been archived

From an Australian point of view, using US spelling may seem controversial, but there are various benefits for using it. At SSW, we regularly use web traffic analysis to monitor who is using our websites and we find that a significant amount of our users is American.

With that in mind, we want our website to cater to the majority of our users so we use American spelling on our site. As a plus, phonetically it also makes more sense.

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