Secret ingredients to quality software


Do you utilize advertising mediums?

Last updated by Tiago Araujo on 12 Feb 2016 06:11 pm (about 5 years ago) See History

Whether your business is big or small Advertising is an essential way of exposing customers to your brands. With the increasing competitiveness of business these days it is essential that your advertising has the greatest impact.

As such, we feel it necessary to identify the different forms of advertising mediums.

  • Television
  • Radio
  • Newspaper
  • Outdoor (from billboards to pole posters)
  • Magazines
  • Internet (from banner ads to websites)
  • Direct Mail

Now details of SSW previous experience with those advertising mediums we feel are more applicably to the I.T. industry:


  • BPR: very strong response
  • Smart Access: good
  • Advisor: good
  • SQL Server Magazine
  • Communique: absolutely hopeless - we have had 0 response from full page ads.


Banner ads - We have had the best responses with the following websites:

  • Google
  • SQL Server
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