It’s easy sometimes to accidentally undersell something or someone by using potentially derogatory words that may give a client the wrong idea.
This can be especially bad if you’re using potentially triggering words or phrases:
> XXX is more junior/less experienced/less skilled than YYY. ❌ Bad Example – Why are they paying for a junior, a less experienced, less skilled person?
> XXX is more affordable than YYY. ✅ Good Example – Avoids trigger words like “junior” and has a positive spin and an upside for a client.
> XXX needs more time to learn this technology. ❌ Bad Example – Why are they paying for someone to learn?
> There’s always a short period of upskilling in any project until everyone’s fully proficient in the whole stack. ✅ Good Example – Normalizes the issue