Production - Do you have a good introduction and closing statements?

Last updated by Tiago Araújo [SSW] almost 2 years ago.See history

It is important to have solid introduction and closing statements. This is specially useful for product demonstrations.

Intro: "Hi, I’m Steve here to show you what I just did"
Closing: "Thanks for watching"

Figure: Bad example - This closing statement ends the video abruptly, and doesn’t leave the viewer satisfied

Intro: "Hi, I’m Steve from SSW and I’m going to show you how our latest feature – the project breakdown report – can give you an overview of where your employees are spending their time." Closing: "I’ve just demonstrated the usefulness of a project breakdown report to understand what it is your employees are working on"

Figure: Good example - The opening and closing statements back each other up, and give the demonstration a sense of purpose

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