Do you know how to optimize your Google Ads?

Last updated by Brook Jeynes [SSW] 5 months ago.See history

This rule has been archived

The biggest key to a successful Google Ads campaign is optimisation. Optimising your campaign will allow you to reach your target audience effectively and efficiently. SSW have a basic rule on how to optimise your Google Ads, through finding new negative keywords, split testing ads, and setting a max CPC. The rule is – Do you know how to optimise Google AdWords Campaigns?

There are other ways to optimise your campaign, i.e. increasing or decreasing ad bids, scheduling your ads to only appear in business hours, removing underperforming keywords, and many more.

google ads negative keyword
Figure: Keep your negative keyword list updated

We open source. Powered by GitHub