Do you include the annual cost for recurring expenses?

When quoting prices, it's common practice to state daily, weekly, or monthly costs; sometimes per person, per click, etc. It's crucial to provide a full picture by also including the annual cost. The reasons:

• Annual Budget Planning: It helps individuals and businesses in planning their annual budgets
• Comparison Ease: Customers can more easily compare costs with other services or products
• Long-term Perspective: It encourages customers to think about long-term costs and benefits, rather than just immediate expenses

Go one step further and back the numbers up. Include:

• The URL of the pricing page - so the client can check the price themselves instead of taking your word for it
• A screenshot of the pricing page - vendors change their prices, so a screenshot proves what the price was on the day you quoted it

❌ Figure: Bad example - Only include monthly cost

🙂 Figure: OK example - Both monthly and yearly cost, but there's no way to verify the price

    AUD $150 + GST/month (AUD $1,800 + GST/year)<br />
    
    
    **Source:** example.com/pricing\
    \
    {{ SCREENSHOT }}\
    **Figure: Prices as at 29 July 2026**

✅ Figure: Good example - Monthly and yearly cost, plus the pricing page URL and a dated screenshot