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Do you keep the same main concept when redesigning a logo?

Last updated by TiagoAraujo on 24 Nov 2015 05:37 pm (about 6 years ago) See History

It's perfectly normal that a logo starts to look outdated in over decades, so it needs a refresh. In this case, you should aim to keep the most recognizable characteristics of the old logo, so people will automatically know it's the same company when they first see the new logo.

sswlogo comparison
Figure: Good Example - Although the SSW logo was completely redesigned, you can easily recognize it's the same company because the logo concept didn't change

Adam CoganAdam Cogan
Tiago AraujoTiago Araujo

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