SEO - Do you make your "title", "h1", and "h2" tags descriptive?

Last updated by Camilla Rosa Silva [SSW] 3 months ago.See history

The <title>, <h1>, and <h2> tags need to be descriptive. They should briefly describe the purpose or content of the page.

Have a look at the following 2 images. The first image is a bad example as the title bar and page heading are not very descriptive. The second image is a better example as title bar and page heading are more informative.

bad title headings
Figure: Bad example - Non-descriptive title/headings

good title headings
Figure: Good example - Descriptive title/headings

We have a program called SSW Code Auditor to check for this rule.

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