Before you attend a meeting, you must come prepared with as much information as possible about the client, which means no unnecessary questions. You should already have the answers to most generic questions. Extensive research is impressive to clients.
For example, when talking to a client about their ice cream chain...
❌ Figure: Bad example - You should already know the answers to these questions by visiting their website
✅ Figure: Good example - By asking questions, you show interest as well as initiating conversation - remember to get the customer talking
Look for pain points and build on them - if there's no pain, it's hard to fix the problem properly.
Tip: Google the client's name before the meeting. Clients' ears prick up when they hear that you Googled them.