Do you pick a Chinese name?

You should pick a Chinese name for your app or product when going to China market. Here is how you should chose it:

Option 1: Use the same sound

E.g. LinkedIn > Lingying (leadership, elite) E.g. SugarLearning – Sugar  > Xue Ge  >  雪鸽（Snow Pigeon ）

Option 2: Use the same meaning

E.g. Microsoft, Micro & Soft  ›  Wei & Ruan  ›  Weiruan  ›  微软

Warning:  Be careful with meanings.  Mercedes Benz  originally could be "Bensi" ("rush to die" in Chinese); so they changed to "Benchi" ("run quickly", like flying)