Post-Production - Do you add content to YouTube to feed traffic to your other sites?

Last updated by Nick Curran [SSW] 4 months ago.See history

This rule has been archived
Archived Reason: Old content. See the rule about having shorter videos over larger ones

For most users, YouTube only allows a maximum length of 15 minutes on their videos. As such, if you have videos that are longer than 15 minutes, they will need to be uploaded to a video site that does allow longer video uploads, such as Wistia or Vimeo. The problem with doing this is that you aren’t harnessing the 2nd biggest search engine in the world to promote your content and without that, your video campaign isn’t reaching its full potential. The best way to solve this problem is to follow these steps:

  1. Create either a 'highlights' version, split the video into parts or create 'the first [between 3 and 15] minutes' version of all your longer videos, especially the popular ones.
  2. At the end of these clips include a call to actionthat prompts the viewer to see the full version at your other site(s). If your other site(s) offer free viewings, make sure you mention this.
  3. Upload these versions to YouTube (preferably around the same time you upload the full versions to other sites).
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