Do you include the company name when referring to your job title?
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Consistency is the most important part of branding. It leads to familiarity which builds brand recognition.
A simple and effective method is prefixing job titles everywhere they appear with the company name.
Note: This applies to all platforms, including LinkedIn, GitHub, X (Twitter), and others.
A job title on social media or other public place should always be:
{{ COMPANY NAME }} {{ POSITION }}
✅ Figure: The right structure for your title. E.g. "SSW Software Engineer"
Tip: On LinkedIn you might put your title in 2 places:
- Bio
- Job experience
In both places, you should use the correct format.
This is to maintain consistency across the company - the companies with strong branding have consistency!
❌ Figure: Bad example - Job title missing the company name
✅ Figure: Good example - Job title includes the company name and matches other employees
Note: Check out a cool way to use ChatGPT to extract profile info from all the users in your organization:
Following the above tweet, you can get a result like this:
