Do you brand your products?
At SSW, after consulting, the second tier of our business are the software products. It should be obvious, as soon as our software is run, which company built the application. And more than just plonking the logo in the corner - the app should be recognizable even if the logo has been taken away.
Here are some of the basics of our software:
- Company logo on footer and credits
- Product logo on top of main screens (the different software and products logos should be consistent with each other)
- Consistent colors and fonts throughout the whole application
The setup and software icon for your applications should also be branded.
If you have many products, keep them consistent.