The evolution of website development can be summarized by:
- 1990 - Cool website – content focus (static HTML content)
- 1995 - Cool graphics – interface focus (dynamic HTML content)
- 2000 - Nice flow – usability focus (focus on user experience)
- 2005 - Good marketing – conversion focus (SEO and visitors to customers conversion)
- 2010 - Happy customer– interactions focus (customer experience)
It's important that your website is focused on CX (Customer Experience) which means you need modern contact options.
Zendesk explain how you can use mulitple channels of support to give your customers a better CX
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