Do you split large topics into multiple blog posts?

When blogging on a large topic, you have 2 options:

• Option 1: Write a very long blog post
• Option 2: Write a series of shorter blog posts (Recommended)

To help understand why option 2 is recommended, let's break it down into pros and cons.

Option 1: Write a very long blog post

Pros	Cons
All content is available in one post (only one place to look)	You will get less views for longer posts
	It takes longer to write, you might lose motivation

Figure: Option 1 Pros/Cons - One Long Blog Post

Option 2: Write a series of shorter blog posts

Pros	Cons
You will get more views for longer posts	The content is spread across multiple posts
Readers tend to prefer short posts
Easy for readers to find the specifics details they are looking for
Comments are more targeted on the topic
It takes much less time to write a short post, so less likely to lose motivation
Motivation to blog frequently, after all, people are waiting on you to finish the series

Figure: Option 2 Pros/Cons - Series of Short Blog Posts

If you want to get your ideas across, it will always be easier for the reader to understand a shorter blog post and it will always be easier for the writer to create a shorter blog post.

So next time you have a large topic, be sure to write a series of shorter blog posts (option 1). You will be doing yourself, and your readers, a big favour.