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Do you know the text limit for images?

Created on 07 Oct 2015 | Last updated by Tiago Araujo on 18 Feb 2021 11:25 PM (2 months ago)

When advertising on Facebook means you will have to adhere to the guidelines Facebook has created: Advertising Policies. One of the most important guidelines to follow is the 20% text rule on all ad images. You can also follow this for your organic content, as this will make your feed look cleaner - save the text for the post.

In Facebook Ads, this requires that there is no more than 20% text on any image used in your campaign. This limit includes logos and slogans. Failure to meet this guideline will result in your ads not being approved by Facebook and will require you to adjust the text amount on your image before they can be run.

Have a look at Facebook's Best Practices For Image Ads.

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