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Do you know the 4 Cs of Marketing?

Last updated by Tiago Araujo on 26 May 2020 11:46 pm (11 months ago) See History

The 4 C’s of marketing can be broken down into Consumer wants and needs, Cost, Convenience, and Communication. They focus not only on marketing and selling a product but also on communication with the target audience from the beginning of the process to the very end.

The 4 P’s focus on a seller-oriented marketing strategy, which can be extremely effective for sales. However, the 4 C’s offer a more consumer-based perspective on the marketing strategy.

4 cs mkt
Figure: 4 C's of Marketing will help you segment your target market

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