A teleprompter can turn a nervous presenter into a confident one. It keeps key messages accurate, reduces retakes, and helps the presenter look at the audience instead of down at notes.
However, when it is used poorly, the presenter's eyes scan from side to side, their voice becomes flat, and the audience can tell they are reading. The words may be perfect, but the connection is lost.
The goal is not to hide the teleprompter. The goal is to make the presenter sound like they mean every word.
A script that reads well on paper can sound stiff out loud. Write the way people speak:
Today I will demonstrate the implementation of our newly developed artificial intelligence capability, which enables users to increase their productivity.
β Figure: Bad example - A formal, crowded sentence is difficult to deliver naturally
Today, Iβll show you our new AI feature.
It removes the repetitive work - so you can focus on what matters.
β Figure: Good example - Short, conversational lines make the intended pace clear
Place the teleprompter directly in front of the camera lens and keep the text close to the centre of the screen. The further the words are from the lens, the more obvious the presenter's eye movement becomes.
Use large text and a narrow line width so each line is easy to absorb at a glance. The presenter should be far enough from the camera that small eye movements are not noticeable.
Tip: If the audience can see your eyes moving left and right, make the text column narrower, increase the font size, or move the presenter further from the camera.
Figure: Tune the setup until reading does not create visible eye movement
The script should follow the presenter - the presenter should not chase the script.
Use a remote, foot pedal, or a teleprompter operator who can match the natural speaking pace. Leave enough space between paragraphs for breathing, smiling, and emphasis. If the presenter stumbles, pause and restart the sentence instead of speeding up to catch the scrolling text.
Read the script aloud before recording. This exposes tongue-twisters, long sentences, awkward transitions, and words that do not sound like the presenter.
Before the final take:
A teleprompter is a safety net, not a cage. Know the message well enough to smile, gesture, pause, and occasionally say a line in your own words.
β Figure: Good example - The presenter uses the script as a guide while staying connected to the audience
A teleprompter is useful for polished intros, outros, announcements, compliance-sensitive wording, and short-form videos. For interviews, demonstrations, and personal stories, talking points often feel more authentic and allow the presenter to react naturally.
Choose the lightest tool that gives the presenter confidence without taking away their personality.