Do you know users skim rather than read?

Last updated by Jayden Alchin [SSW] 9 months ago.See history

People rarely read word by word. Instead they scan the page, picking out individual words and sentences that seem more relevant.

Keep it simple! It is important to break up information, not show it all at once. The visual organization of information is vital to legibility. When displaying information or controls, designers need to visually convey:

  1. Information structure
  2. Relation between elements
  3. Importance and relevance of elements

bad informationscan
Figure: Bad example - Can you find how to check in?

delta airline
Figure: Good example - What about here? Can you find how to check in?

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