Do you know what is the best tool for your email marketing?

Email marketing is very important for your company and you need to use the best suitable tool for that. The best option is dictated by your contact number, the number of emails sent per year and your requirements.

Step #1: Get you CRM contact number

E.g. at SSW we have 40,000 contacts records

Step #2: Get the number of emails sent per year

E.g. at SSW we have 500,000 sent emails per year

**Step #3: ** Get your requirements in order.

E.g. for SSW it is:
1. See what links in a newsletter they clicked on
2. See this data from a CRM record)

Built-in Options

1. Dynamics CRM the built-in option is CRM | Marketing | Quick Campaigns + SendGrid (basic mail server with basic reporting)

Nice - editing of email
No opening emails
Nice - Dynamics CRM Integration (Built-in)
No end to end tracking of a purchase
Very cheap - $10 per month

Bad example - Does not match requirements

3rd Party Options:

1. Mail Chimp (basic)

Nice - editing of email
Nice - can see opening an email
No Dynamics CRM integration
No end to end tracking of a purchase
Cheap - $240 per month

Bad example - Does not match requirements

2. Campaign Monitor (basic)

Nice - editing of email
Nice - can see opening an email
No Dynamics CRM integration
No end to end tracking of a purchase
Average price - $1,250 per month

Bad example - Does not match requirements, expensive

3. Active Campaign (used at SSW)

Nice - editing of email
Nice - can see opening an email
No Dynamics CRM integration
Nice - end to end tracking of a purchase
Cheap - $65 month

Bad example - Does not match requirements, quite expensive

4. CRM Click Dimensions (on premise)

Nice - editing of email
Nice - can see opening an email
Nice - Dynamics CRM Integration
Other parts are sub-strandards (Functionality and UI/UX)
Craig Bailey SEO expert says "I have found the UI clunky and the support issues painful"
Nice - end to end tracking of a purchase
Average price - $1,000 per month

Good example - Match requirements

5. Infusionsoft

Nice - editing of email
Nice - can see opening an email
No Dynamics CRM integration
Nice - end to end tracking of a purchase
Average price - Unknown (requires quote)

Bad example - Does not match requirements

6. Hubspot

Nice - editing of email
Nice - can see opening an email
Nice - Dynamics CRM Integration
Other parts are sub-strandards (Functionality and UI/UX)
Craig Bailey SEO expert says "I have found the UI clunky and the support issues painful"
Nice - end to end tracking of a purchase
Very Expensive - $3,200 per month + Integration cost $500 per month

Good example - Match requirements, but expensive