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Attend this 1 Day Workshop and learn to market yourself and effectively sell your solutions to customers.

This one day workshop has been designed for developers. The program is unique in that it brings together in the one forum two of Australias leading presenters in their respective fields. Be prepared to be shocked, challenged and amazed as Steve and Adam dispel a number of myths about client interactions and what the client is really seeking from their IT provider.

If you'd like to earn more as a developer, do not miss this session. It could be the best investment you make in the next 5 years

About the speakers

Image of Steve Herzberg

Steve Herzberg - Sales Director at NRG Solutions. Steve has worked closely with Microsoft at this year's Code camp and has for the past few years assisted the team at SSW with tailored marketing and sales support. NRG Solutions are a training consulting company with a focus on sales and marketing skills and strategies for IT staff and companies. Steve is regarded as one of Australia's most engaging speakers and will show you how to take the next step in your career as a developer . Clients of NRG Solutions include: ANZ Bank, CGU, Microsoft, SSW, Cricket Australia & Fitness First.

Steve will address in an interactive session the statement:

Why your technical skills will only take you so far in your career.

Specific content includes:

  1. Why do so many communication problems occur with developers and non technical clients?
  2. The impact of your non verbal message
  3. How to build a great team and retain your key staff
  4. What can you do to up your rate and keep the types of clients you want to keep
Image of Adam Cogan

Adam Cogan - Chief Architect at SSW and Microsoft Regional Director . Adam has been developing custom solutions for businesses across a range of industries such as Government, banking, insurance and manufacturing since 1990 for clients such as Microsoft, Quicken, and the Fisheries Research and Development Corporation. His wealth of experience in the industry and unsurpassed technical knowledge will ensure attendees get the most out of these sessions.

The promise of a successful project is something we all work harder to achieve , but working harder is not the answer. Software companies need to work smarter before, during, and after development, to ensure that the client gets not only what they want, but what they need.

In this workshop on rules to better software development, Adam will cover:

  1. Improving the development process
  2. Creating specifications and schedules
  3. The best methods for testing and fixing bugs
  4. Keeping your team happy, healthy and productive

Session Dates

City 1 Day Session (11:00AM - 5:00PM)
Tuesday, 29 August 2006

       Presenters: Adam Cogan, Steve Herzberg
Microsoft Melbourne
Level 9, Como Office Tower
644 Chapel Street
South Yarra VIC 3141
Friday, 29 September 2006

       Presenters: Adam Cogan, Steve Herzberg
SSW Sydney
Gateway Court Suite 10
81-91 Military Rd
Neutral Bay NSW 2089
Monday, 23 October 2006

       Presenter: Adam Cogan
Microsoft Brisbane
Level 9, Waterfront Place
1 Eagle Street
Brisbane QLD 4000
Monday, 28 November 2006

       Presenters: Adam Cogan, Steve Herzberg
Microsoft Canberra
Level 2, 44 Sydney Avenue
Barton ACT 2600

Terms and Conditions  

Cancellations: If you are unable to attend after enrolment, you may send a replacement. Cancellations may receive a refund if made 5 days before commencement of a course. SSW reserves the right to postpone or cancel an event.


Adam Cogan