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Attend these complimentary sessions and learn to market yourself and effectively sell your solutions to customers.

About the speakers

Image of Steve Herzberg

Steve Herzberg - Sales Director at NRG Solutions. Steve has worked closely with Microsoft at this year's Code camp and has for the past few years assisted the team at SSW with tailored marketing and sales support. NRG Solutions are a training consulting company with a focus on sales and marketing skills and strategies for IT staff and companies. Steve is regarded as one of Australia's most engaging speakers and will show you how to take the next step in your career as a developer . Clients of NRG Solutions include: ANZ Bank, CGU, Microsoft, SSW, Cricket Australia & Fitness First.

In this introductory workshop, Steve will cover:

  1. How to conduct great client focused sales meetings
  2. Understanding why writing a proposal is often not the best approach to winning a new client
  3. When is the best time to position your solution to a client
  4. Appreciate how and why clients make decisions when buying IT and choosing developers
  5. Understand how to retain and effectively grow business from your clients
  6. Appreciate the power of your non verbal message
  7. Earn more per hour and clearly justify why you emerge the hourly rate that you do
Image of Adam Cogan

Adam Cogan - Chief Architect at SSW and Microsoft Regional Director . Adam has been developing custom solutions for businesses across a range of industries such as Government, banking, insurance and manufacturing since 1990 for clients such as Microsoft, Quicken, and the Fisheries Research and Development Corporation. His wealth of experience in the industry and unsurpassed technical knowledge will ensure attendees get the most out of these sessions.

Managing a team of coders can be a tricky experience, especially as most coders like to do things their own way.

In this introductory workshop on rules to better software development, Adam will cover:

  1. Improving the development process
  2. Creating specifications and schedules
  3. The best methods for testing and fixing bugs
  4. Keeping your team happy, healthy and productive

Session Dates

City Daytime Session Evening Session
Tuesday, 25 July 2006
1:00PM - 2:30PM
CITC Melbourne
Level 1, 257 Collins St
Melbourne VIC 3000
Microsoft Melbourne
Level 9, Como Office Tower
644 Chapel Street
South Yarra VIC 3141
Tuesday. 15 August 2006
6:00PM - 7:30PM
  Microsoft Brisbane
Level 9, Waterfront Place
1 Eagle St
Brisbane QLD 4000
Thursday, 31 August 2006
6:30PM - 8:00PM
  Microsoft Sydney
1 Epping Road
North Ryde NSW 2113
Register (Note: Please change "*" in "s*w" to a "s")


Adam Cogan
Scott McPhillips
Tristan Kurniawan
Jatin Valabjee