Most people do the urgent stuff and then have less time for the important stuff. Let's say you receive 2 emails... one email to fix your timesheets and another to change the logo on the home page. How do you work out what is more important?
There is a well-known quadrant where people look at where they spend their time. The key is to reduce burning time on 'urgent and not important' stuff (e.g. most notifications on your phone and most Teams calls) and spend time on the important stuff that is not urgent (e.g. stuff at the top of our backlog).
Figure: The decision-making 4 quadrants
Image: Davidjcmorris, CC BY-SA 4.0, via Wikimedia Commons.
Understanding the difference between urgent and important tasks in software development is crucial: