Post-Production - Do you add a sweet audio indication when something happens on the screen?
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A lot of your audience will not always be looking at your video. A sweet sound can make users look at the video.
Use audio cues to highlight important milestone events
Audio cues are not only useful when text appears — they are also powerful when highlighting important milestone events during a demo or tutorial.
Viewers are often multitasking or looking away from the screen. A short sound effect acts as an attention trigger, letting them know something meaningful has just happened. This is especially valuable when the event involves executables or results, rather than simple navigation.
Examples of milestone events include:
- Clicking Deploy to release an application
- Clicking Submit to send data or complete a form
- Clicking Generate to create a report, document, or artifact
- Clicking Build to compile a project
- Clicking Create when a new resource (project, repository, environment) is being created
- Clicking Connect or Authenticate to establish a service connection
- Clicking Start recording or Start demo in a tutorial
- Clicking Install to start installing software
These moments represent milestones in the story of the demo. Adding a subtle audio cue reinforces that something important occurred.
❌ Figure: Bad example - Using sound effects for simple navigation can be distracting because of the repetitive noises.
✅ Figure: Good example - Using sound effects to indicate a milestone decision to alert the viewer of an important moment.
Tip: Use audio cues primarily for milestones or meaningful outcomes, not for simple navigation (such as clicking menus). Overusing sounds can make them distracting instead of helpful.