Polish and publish your videos with these post-production rules, covering editing, subtitles, thumbnails, file management, and distribution.
Need a video for your business? Check SSW's Video Production consulting page.
There are a few options when it comes to the best software for editing video content, e.g. creating YouTube videos.
When creating video content, the most popular editing workflows are:
Nowadays there are a variety of online video hosting solutions to choose from and it's important you pick the right service for the right purpose.
YouTube is great for exposure, social media sharing and where user engagement is part of your marketing strategy. The best types of content that work on YouTube are Educational and Entertainment.
However, YouTube might not be the best place to host your more marketing based videos, for example, a homepage video selling a service or product.
The text swing in can be a great way to make a title gain attention, but if the angles are wrong, the unnatural nature of it will be jarring. The idea is to simulate gravity. The best tool to create this type of effect is Adobe After Effects.
There are a number of reasons you may want to subtitle your video. Sometimes, the audio recording is too low, and adding gain to the audio will introduce unwanted noise. In this instance, you want to add subtitles using your editing program.
Adding texts to your videos can be very helpful to secure information in viewers minds. You must make sure the text is on the screen enough time for all readers to read it until the end. You don't want comments like "Leave more time for text, almost all of them I didn’t have time to read".
To ensure your videos gain maximum exposure, you need to promote them in various ways. The following are the steps to do this.
AVCHD is a highly compressed ‘HD’ format used by many modern consumer and professional cameras.
Because of the limitation FAT32, AVCHD cameras record to their memory in 4GB chunks. These split files need to be combined using software into one file that is usable in editing programs, such as Adobe Premiere Pro (Premiere Pro will read the split files directly from the camera, however, if you try and manually combine all the files in the timeline you will have problems with the audio at the beginning and ends of each split clip).
We will go through the process of using Sony Content Management Utility software to correctly and safely convert and transfer the raw footage from your camera to your computer.
When updating a version of a video (especially in a corporate environment), it's wise to let the rest of your team know where you're up to. It can detract from your amount of hits if you include the version details in the title, so it's best to find a subtle way to incorporate it into the video itself.
There is a myriad of video formats and codecs that exist for all project types. It’s important for your project to use the correct format depending on what it is you are doing and what you want to achieve with your video.
Figuring out how your workflow operates is an essential part of the editing process. As such you should make sure to have an effective and consistent file/folder structure.
A branded intro and outro will associate the video with your company. Intros are the visuals at the very beginning of your video, while outros appear in the end.
Sometimes a video editor wants to communicate good and bad examples to the audience, but they aren't sure the best way to do that. Ticks (✅) and crosses (❌) with sound effects are a great way to highlight good and bad examples to the audience, but they only work if used correctly.
So you have just finished that sweet video edit and are now ready to receive feedback from the team or client. You just sent the link to the video with a "test please" and the struggle begins with issues like:
To maximize reusability and minimize costs, it’s best to avoid including dates as text in graphics for promotional videos.
It's best to conduct an internal and external test procedure for videos. This ensures that you meet your internal standards and follow the necessary rules that relate to video content creation.
You can also identify errors and inconsistencies that can be addressed for a second edit, before going live.
When you ask for changes to a video, it's tempting to just send the exported video and assume the editor can make quick fixes. However, without the original project files and media, the editor is stuck with a "flattened" version and can't properly tweak audio, video timing, or transitions without redoing work or risking quality loss.
In a world of constant distractions, getting your audience's attention to watch your video content can be difficult. One great method is to start your video with a tiny snippet that will 'tease' the audience, which is called the Golden Moment (aka Featured highlight, hype teaser, or hook).
Timestamps break a video into sections (chapters) using captions in the description. They make it easy for users to jump to specific parts of longer videos via the YouTube timeline.
A digital on-screen graphic (or DOG) is a watermark logo image that broadcasters place in the corner of the screen area to create a brand identity for their program or broadcast.
A lot of your audience will not always be looking at your video. A sweet sound can make users look at the video.