Do you avoid redundant linking (aka have a single link to a single location)?

Last updated by Tiago Araújo [SSW] 3 months ago.See history

Often a page has duplicated links pointing to the same page - all fairly close to each other, like in 1 or 2 paragraphs. It is a good idea to avoid having multiple links to the exact same page section, because they:

  • Distract users from reading the main text content
  • Confuse users as they have to decide which link to click first (and then end up to the same place anyway)
  • Annoy users when they are repeatedly directed to the same page

Note: The exception is when you find useful to users to have a second link in a different section of the page (e.g. 1 in the content, 1 in the "Related" section).

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Figure: Bad example - Redundant links nearby pointing to the same page

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Figure: Good example - Single link makes text more clear and readable

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