A badge is easy to share, but an image alone does not show who issued it or what someone did to earn it. Credly badges link to details that help others verify an achievement.
Use Credly when an achievement has clear criteria and the earner benefits from sharing proof of it. Decide what someone must demonstrate before issuing the badge.
Issue a badge to everyone who registers for training, without checking whether they completed it.
❌ Figure: Bad example - Registration alone does not demonstrate an achievement
✅ Figure: Good example - The Professional TinaCMS Certification asks developers to deploy a site, answer practical questions, and provide supporting screenshots. Tina reviews the submission and issues a Credly badge to successful applicants.
Credly subscriptions are expensive, so be selective about which achievements need a verifiable badge. Estimate how many badges you will issue and compare that with the quoted subscription cost before committing. Credly does not publish a standard price, and unused badges purchased for a contract year expire.
For a one-off participation award without an assessment, a simple certificate may be enough. Use Credly when verification and sharing add value for the earner.