Do you have a banner to advertize the hashtag you want people to use?

Twitter hashtags aggregate similar subjects on one page, so users can search for a particular trend, news, event, etc.

It is a free tool that can be used in combination with other forms of promoting services, products and events. Create a short, consistent and easy to remember hashtag so people can find and talk about your business.

You should have a banner that clearly show the hashtag people should use to refer to that specific subject.

See examples of pages that advertise their hashtags:

• SSW TV #SSWTV
• Sydney .NET User Group #NETUG
• SSW Rules #SSWRules

Figure: This Twitter widget shows the hashtags working

✅ Figure: Good example - SharePoint Conference 2014 banner to advertise the hashtag people should use